Brad Martin
Hardware

Christie 3LCD Projectors (DS Series, APS Series)

Christie 3LCD Projectors is an ultra-value projection portfolio designed to meet low-budget requirements while still delivering dependable performance for everyday environments by unifying:

  • Core product families (DS Series, APS Series) focused on value and accessibility

  • A channel-friendly product offer optimized for distribution partners

  • Simple spec and setup to reduce pre-sales friction and deployment effort

  • Practical brightness and feature tiering for budget-constrained applications

  • A reliable entry point into the Christie ecosystem for cost-sensitive buyers

Product Metrics

  • Purpose-built for the ultra-value segment and high-volume channel sales

  • Optimized for distribution-led motion and simplified configuration

  • Enables broader market reach where price is the primary decision driver

  • Supports cost-effective deployments across common commercial settings

  • Complements 1DLP and 3DLP portfolios by covering the entry-level market

Company: Christie
Role: Product Manager
Vertical Markets Served:Live Events, Themed Entertainment, Large Venues, Museums, Corporate AV, Houses of Worship
Scope:Owned the end-to-end 3LCD portfolio strategy and execution for DS and APS product lines, aligning feature sets, pricing, and lifecycle management to support distribution partners and capture the most price-sensitive segment of the projection market.
Impact:Expanded channel reach and protected share in the low-budget segment by delivering a clear, distribution-ready ultra-value portfolio, simplifying specification and procurement for partners while enabling customers to deploy projection solutions in cost-constrained environments.
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Christie 1DLP Projectors (Captiva, GS Series, HS Series, Inspire)