Hello, I am BRAD MARTIN, Head of Product at VueReal
From strategy to execution, I work across software, hardware, and UX/UI to take next-generation tech products from concept to global launch, solving real customer pain points in close partnership with engineers, customers, and stakeholders.
“Your most unhappy customers are your greatest source of learning.” – Bill Gates
Product Leadership: 10 years in progressive product leadership roles owning 9-figure portfolios in global enterprise environments.
Portfolio Management:
- 10 years in B2B software/hardware product management, driving strategy and execution.
- 5 years in SaaS product management, launching and scaling cloud-based solutions.
Strategic Impact: Led data-driven product & lifecycle decisions that expanded Christie’s projection portfolio above $150M an eliminated $3M in costs without slowing delivery.
Technical Expertise: Built an exceptional technical skillset foundation and leveraged it to empower product development.
People Management: 10+ years in leadership roles building/managing teams in startup, mid-sized and large enterprise organizations.
Work Experience
Head of Product
VueReal | Waterloo, Ontario | February 2025 – Present
Reporting to the Chief Commercial Officer (CCO) – Recruited as the first product leader for this VC-backed micro-LED startup, directing product strategy, pricing, and go-to-market execution to commercialize new technologies and align sales, engineering, and board objectives.
- Product Commercialization: Converted R&D outputs into market-ready reference design kits that generated multiple 7-figure purchase orders and established a scalable foundation for future licensing and micro-LED device sales.
- AI Integration: Led design and delivery of an AI-enabled demo application that enhanced customer engagement, supported technical sales, and resulted in new kit sales to enterprise clients including Corning.
- Operational Efficiency: Transitioned marketing functions in-house, saving $165K annually and improving brand consistency, communication speed, and control over campaign execution during the company’s pre-revenue phase.
- Strategic Partnerships: Collaborated with the executive team and board to advance partnerships with major automotive manufacturers, including GM, supporting licensing discussions and early-stage technology validation.
- Cross-Functional Alignment: Acted as the primary bridge between sales, engineering, and operations to ensure cohesive execution across manufacturing, pricing, and promotional strategies in support of product growth goals.
Director, Product Management
SENSTAR | Waterloo, Ontario | April 2021 – February 2025
Reporting to the Chief Technical Officer (CTO) – Hired by this global security technology firm to lead the product management function, overseeing SaaS, hardware, and AI-driven video analytics portfolios while guiding cross-functional teams and aligning roadmaps with corporate growth goals.
- Revenue Growth: Revitalized an underperforming analytics product by introducing AI-based capabilities, resulting in a 25% sales increase in the first quarter and significant expansion of market adoption.
- Product Optimization: Established data-driven business processes that reshaped pricing structures, increased SaaS sales by 12% within 6 months, and eliminated 20% of unnecessary SKUs to simplify operations.
- Strategic Launches: Directed the global rollout of a new OEM thermal camera product line, driving a 3% increase in annual revenue and strengthening the company’s integrated security solution portfolio.
- Roadmap Leadership: Unified software and hardware teams to synchronize quarterly releases with market demand, accelerating feature delivery and improving average revenue per user across customer segments.
Senior Product Manager
Christie Digital Systems | Kitchener, Ontario | February 2020 – April 2021
Promoted within this global digital projection manufacturer to lead the Enterprise division’s product portfolio, owning strategy, lifecycle management, and market expansion across 75+ products and accessories launched worldwide.
- Portfolio Expansion: Launched 75+ projection products and accessories across global markets, elevating portfolio revenue above $150M and strengthening Christie’s reputation as an innovation leader in enterprise display technologies.
- Operational Efficiency: Implemented performance KPIs to streamline product lifecycles, eliminating redundancies and reducing departmental costs by $3M annually without affecting release timelines.
- Market Share Growth: Conducted in-depth competitive analysis to identify emerging trends, resulting in a 16% market share increase and a 40% improvement in product positioning across enterprise and entertainment segments.
- Global Partnerships: Negotiated strategic manufacturing alliances in Taiwan to expand capacity and improve production scalability, securing 30-35% profit margins and ensuring delivery on $80M in high-value OEM agreements.
Product Manager
Christie Digital Systems | Kitchener, Ontario | February 2016 – February 2020
Advanced to lead global product strategy for the 1DLP and 3LCD portfolios, guiding cross-functional development and market execution to deliver innovative projection solutions and substantial portfolio revenue growth..
- Market Expansion: Introduced a new lower-end product line targeting untapped markets, generating $8M in new annual revenue and capturing emerging customer segments previously outside the company’s reach.
- Customer Insight Integration: Implemented a detailed customer feedback system that improved product enhancements, resulting in a 15% rise in Net Promoter Score and a 35% reduction in customer support tickets.
- Portfolio Growth: Added multiple market-leading products based on data-driven research and client needs, increasing portfolio revenue by more than $24M in the first year and reinforcing Christie’s competitive positioning.
- Software Enablement: Directed the launch of new software applications supporting product performance and lifecycle management, advancing digital integration across the projection portfolio and improving user experience.
Program Manager
Christie Digital Systems | Kitchener, Ontario | June 2015 – March 2016
Promoted to manage large-scale projection programs across Canada and China, overseeing global project teams, multimillion-dollar budgets, and cross-functional execution to deliver high-quality visual technology solutions.
- Global Program Leadership: Directed local and international teams in Kitchener and Shenzhen on $8.5M+ programs, ensuring project milestones, budgets, and deliverables were consistently achieved within tight operational timelines.
- Strategic Coordination: Established structured business rhythms to track technical and financial progress, leading internal reviews that improved visibility, mitigated risk, and strengthened alignment with senior stakeholders.
- Resource Management: Optimized resource allocation and schedule ownership to balance priorities across concurrent projects, driving collaboration among engineering, operations, and leadership to maintain delivery accuracy.
Team Lead, Software Quality Assurance
Christie Digital Systems | Kitchener, Ontario | May 2010 – June 2015
Promoted to lead dual QA teams supporting enterprise-grade projection and visualization systems, managing testing operations, automation strategy, and global team development to ensure product reliability and performance.
- Team Leadership: Built and managed 2 QA teams totaling 15 members across local and international sites, establishing a high-performance culture focused on accountability, collaboration, and continuous process improvement.
- Process Optimization: Implemented automated testing frameworks and measurable KPIs that increased defect closure rates and improved overall testing efficiency by 75%, reducing release cycle times across product lines.
- Agile Enablement: Embedded QA functions within Agile development workflows, improving communication with engineering teams and ensuring faster identification, triage, and resolution of software issues pre-release.
Design Validation Specialist
Christie Digital Systems | Kitchener, Ontario | May 2008 – May 2010
Joined the engineering team to validate and verify advanced projection system designs, conducting rigorous testing, technical training, and cross-departmental collaboration to enhance product quality and reliability.
- Design Verification: Developed and executed detailed validation and verification test plans, ensuring all hardware and software components met strict engineering standards and performance benchmarks prior to release.
- Technical Training: Delivered hands-on technical training to field application engineers on Christie products and diagnostic tools, improving field service readiness and reducing support-related downtime.
Design Specialist
DALSA (Teledyne DALSA) | Kitchener, Ontario | September 2004 – April 2008
Hired as an electrical hardware designer supporting imaging sensor and semiconductor projects, responsible for circuit design, analysis, and validation to advance high-performance imaging solutions.
- Hardware Design: Designed and analyzed complex electronic circuits from schematic through PCB layout, applying simulation tools to optimize performance and ensure compliance with manufacturing standards.
- Reliability & Analysis: Conducted 100+ root cause analyses and HALT testing on imaging components, delivering actionable reports that improved design integrity, reduced early-life failures, and enhanced long-term product reliability.
Education
Master of Business Admin. (MBA)
Lazaridis School of Business & Economics, Waterloo
Bachelor of Electrical Engineering (B.Eng)
Lakehead University, Thunder Bay
Certifications
Professional Engineer (P.Eng)
Professional Engineers Ontario (PEO)
Pragmatic Marketing Certified – Level III (PMC-III)
Pragmatic Institute
Google Data Analytics Professional Certificate – In Progress
Coursera – Online
Publications
MicroLED-Info
VueReal: Unlocking MicroLED’s Potential – Why Reference Design Kits Are the Key to Mass Adoption
asmag.com
AV Technology – Technology Manager’s Guide to Projectors and Screens
Display Daily
AVI LatinoAmerica
AV Technology
Product Awards
SIA New Products & Solutions Award
Security Industry Association Announces Winners of the 2022 SIA New Products & Solutions Awards
Sensor Fusion won for Best Intrusion Detection and Prevention Solution.
blooloop Innovation Awards
M 4K25 RGB Pure Laser Projector
M4K25-RGB won third place for the blooloop Innovation Awards.
AV Technology: Best of Market
ProjectionCentral: Best of Show
ProjectorCentral: 2021 InfoComm Best of Show Awards – Christie M4K25 RGB pure laser projector
Projection Expo: Best of Show
ProjectorCentral: 2020 Best of Show Awards – Christie Griffyn 4K32-RGB
AV Technology: Best of Show
InfoComm Connected 2020 Special Edition: Best of Show – Christie Griffyn 4K32-RGB
ProjectionCentral: Best of Show
ProjectorCentral: 2019 InfoComm Best of Show Awards – Christie D4K40-RGB