Brad Martin
Hardware

Christie 3DLP Projectors (Griffyn, D4K40 RGB, M 4K RGB, Crimson, Boxer)

Christie 3DLP Projectors is a high-performance projection portfolio built for demanding, large-venue applications, designed to deliver premium image quality and reliability through a unified platform approach across:

  • Flagship projector families (Griffyn, D4K40 RGB, M 4K RGB, Crimson, Boxer)

  • Pure RGB illumination options for premium color performance and differentiation

  • A complete lens suite supporting varied throw ratios and venue requirements

  • Scalable brightness tiers to match installation size and environment constraints

  • Full accessory ecosystem including rigging frames, filters, and integration hardware

Product Metrics

  • Portfolio spans multiple performance tiers from high-brightness venues to premium RGB experiences

  • Broad lens suite and accessory stack to support repeatable deployments

  • Multiple brightness configurations to match live events, themed entertainment, and fixed installs

  • Designed for large-scale, mission-critical installations with serviceability in mind

  • Differentiated product positioning anchored by Pure RGB illumination strategy

Company: Christie
Role: Senior Product Manager
Vertical Markets Served:Live Events, Themed Entertainment, Large Venues, Museums, Corporate AV, Houses of Worship
Scope:Owned the end-to-end 3DLP projector product portfolio, including projector family roadmaps, lens strategy, and the full accessory ecosystem (rigging, filters, mounting and integration hardware). Led competitive positioning and portfolio tiering across brightness levels, while driving differentiation through a Pure RGB illumination strategy and a consistent deployment experience for partners and customers.
Impact:Strengthened Christie’s market leadership in large-venue projection by managing an integrated portfolio strategy across hardware, optics, and accessories, improving platform consistency and scalability across brightness tiers while sharpening competitive differentiation through Pure RGB illumination and a complete, system-level offer.
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